The answer is a resounding “YES!”
Branding isn’t just the latest buzzword. It’s the oldest marketing tactic there is. Creating a feeling or meaning behind a company or product has always been the fastest way to success. In competitive hiring markets, your company’s branding needs to expand so that it can attract potential employees at the same time as potential customers. Your candidate-facing brand is called your employer brand, and it could be the edge you need to attract and keep top talent in the Post-COVID marketplace.
In 2021, employees care about the company they work for.
You can offer the strongest compensation package, most valuable benefits, and coolest workplace, but it won’t mean nearly as much if your candidates don’t also have a good impression of your company’s brand.
Seeing your company as a great place to work is twice as likely to be linked to job consideration as seeing you as simply being a great company. Investment in employer brand is good business even if you already have a positive overall brand.
It deepens and widens your talent pool
Professionals under 40 years old are 61 percent more likely to associate employer brand with job consideration. And outside of the US, the correlation between employer brand and job consideration is 37 percent stronger.
Your competitors are doing it.
The globalization of the talent market is complete. If you want top talent, you need to showcase why they would want to work for you, because startups and big industry leaders are pulling out all the stops to access high-demand skillsets.
You actually don’t have a choice
Companies don’t create brands. The public does. How you bring products or services to market to satisfy people’s needs brands you more than a logo, tagline, or color scheme. It’s that brand your potential employees see and feel when they consider working for you. Make sure your employer brand attracts the right talent, not just the right customers.
CCY acts as our clients’ advocate in the market.
There’s plenty you can do in-house to improve your employer brand, but outsourcing can be much more efficient and cost-effective. If you’d like to improve your employer brand or your hiring process, talk to CCY. If it’s a good fit, we’ll help you improve public perception, as well as the one-on-one experience candidates have with your company. This is just one of many ways we can help you hire confidently.
With more than a decade of executive and professional recruitment experience, Shawn has quickly become one of the Top Guns in the Executive Search industry. He has successfully placed Board Chairs, CFOs, Chief Creative Officers, and Sales & Marketing Managers.
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