How to Recruit Top Talent

Tips to finding the right candidate and keeping them

According to the U.S. Department of Labor, the cost of a bad hire can reach up to 30 percent of the employee’s first-year earnings. Bad hires cost $240,000 in expenses related to hiring, compensation and retention (The Undercover Recruiter).

When you consider screening and selecting candidates, new employee onboarding and training, it’s easy to see why the hiring process is such a costly and time-consuming process. It doesn’t matter if you’re looking to hire someone for accounting, engineering, sales or marketing—you don’t want to simply fill a position, you want to hire the best-qualified professional.

Why do we end up hiring people who are the wrong fit? Here are a few tips to help you better find the right talent.

1. Develop a Candidate Persona

When searching for the right candidate you want a specific individual for a particular industry niche. You can accomplish this by research, data and facts to create the candidate persona. The persona can include their characteristics, skills, qualifications and educational background, and you can tailor your recruiting efforts toward attracting the right candidate.

2.Utilize Social Media

According to the Society of Human Resource Management, 84 percent of organizations are using social media in their recruitment efforts, including job boards, online forums and blogs. A good way to target potential candidates is on LinkedIn and Facebook via a job posting or a direct message. Sending a tweet to open jobs and adding hashtags is another way, as well as sharing photos or videos of company-sponsored events on Instagram and YouTube. Don’t be afraid to embrace these social platforms. If using social media, it’s important that you know your target and segment and utilizes a more direct approach. Communicate with them directly with specific skill sets.

3. Tout Company Culture

Employees value work-life balance and some are leaving more rigid environments, in favor of more fluid environments. Flexible work schedules, on-the-job training, promotions, employee-recognition programs and performance bonuses will make them feel valued too. Physical activities like an in-house gym, yoga and regular team-building activities are great ways to recruit and retain employees.

4. Videos

Did you know that 75 percent of American adults use YouTube? Among 18-24 year-olds, the percentage is even higher at 94 percent. Video is becoming more common for recruiters —for job postings, company-sponsored videos, pre-employment assessment and video interviewing software. Through video, candidates can gain a better feel for the company and its culture, and recruiters can get a better idea of someone’s personality and non-verbal cues.

The CCY Advantage

Cochran, Cochran and Yale (CCY) have developed talent for over 40 years. An industry leader in ethics and integrity, we recruit talent who make an impact and align them with your strategy. We take your people and company to the next level, and we are proud of our proven results:

  • 92 percent of our searches are a success as measured by employee retention
  • Our average retention rate is higher than our competitors
  • 87 percent of our placed executives are still with our clients after four years
  • Executives hired through our process are six times more likely to be promoted within four years
  • Our proprietary AI works 24/7/365 to source candidates and results in clients seeing candidates in less than a week, resulting in a time to hire that is half of our competitors

​CCY is nationally-recognized within the Professional, Technical, and Executive Search and Recruitment industries as the preferred resource for targeted talent acquisition, from key staff members to the boardroom. By working with us, we will find your next outstanding leader. At CCY, we help you define the problem at hand, develop a solution, and provide value through defining skills, personality traits, and cultural aspects that are necessary for the executive to fit seamlessly within your organization.

Our process is simple. In partnership with TalentFuel, we initiate a thorough assessment process, evaluating culture, fit and performance. We find the best talent and present it in a straightforward fashion by providing an extensive candidate snapshot that includes the career achievements, strengths and weaknesses.

Speak with a Talent Acquisition specialist today.

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